Craigslist is an Internet phenomenon that brings millions of people to its local pages to peruse
they get more potential buyers looking at the property. It certainly doesn’t hurt, but sellers
beware, Craigslist isn’t a miracle working home
selling device. Without the aid of a professional agent, your home may just join the rest of the
discarded listings.

The problem with sites that claim that you can sell your home through Craigslist “without the
help of an agent!” is that they don’t take into consideration the many details that are involved
with real estate transactions. It may be easy to find a buyer for your property via Craigslist, but
negotiating a home sale is a different situation. Many home buyers are not equipped to deal with
the minutiae of a home sale while they’re trying to juggle a job, family and other commitments.
Also, an agent has more contacts in the real estate world than the average mortal and can
connect a seller with a buyer very quickly using them.

Will Craigslist supplant the MLS? It’s not likely. Craigslist has only a limited search capability –
number of beds & baths and specific keyword searches. The keywords aren’t that useful for
finding one’s dream home, either. Also, one has to wade through incorrectly classified ads
and ads that are purposefully placed in the “real estate” category to get leads for buyers.
Craigslist’s search parameters are not to be compared to the MLS’ more comprehensive
searches and filters.

Craigslist is, admittedly, wildly popular and many people use it. Should you? As a part of a
campaign that involves the MLS and other advertising, Craigslist can be very effective. Good
photos, a comprehensive description and a link to the MLS or agent’s page are a must. The
Craigslist post should contain words to the effect of “For more information, go to this link…” If
there are fancy things like virtual walk throughs on the agent’s page, those should be mentioned
as well.

Craigslist is a great place for selling your old furniture and other belongings, but as the sole
medium of advertising a home for sale, it falls short. It’s best used in conjunction with the
services of a competent agent as an additional form of advertising instead of the only advertising.
Good pictures and clear copy can help people searching for their perfect home narrow it down to
yours


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Should You Sell Your Home On Craigslist
Should You Sell Your Home On Craigslist
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