Selling your home can be an exhausting experience. Last minute walk throughs, inconvenient
calls, price adjustment and the possibility of being stuck with two mortgages are real concerns.
If you are not completely prepared you could end up losing hundreds, even thousands, of dollars
in profit.
The difference between a profitable smooth transaction and a break even, miserable experience
is often a fine line. In the majority of cases it comes down to the subtle know how of your
professional. By utilizing the knowledge of a well-trained real estate investor, you'll ensure the
quick, profitable sale of your home. This report is designed to arm you with the knowledge to
avoid 11 common mistakes that cost sellers serious money.
1. Refusing to Make Profit Inducing Repairs
It always costs you more money to sell 'as is' than to make repairs that will increase the value
of your home. Even minor improvements will often yield as much as three to five times the
repair cost at the time of sale. Your agent will be able to point out what repairs will significantly
increase the value of your home. Seemingly small fix up jobs can have quite an impact.
2. Not Considering Other Financing Terms
Cash is not always the most advantageous transaction. Income level, tax benefits and current
legislation are all critical factors when considering purchase terms. Professional Real Estate
Investors are experts at home transactions and can lead you down the path that will give you the
highest yield.
3. Provide Easy Access for Showings
Accessibility is a major key to profitability. Appointment-only showings are the most restrictive,
while a lock box is the least. However there are certain considerations to take into account: your
lifestyle, time frame for the desired sale and the relationship with the person representing your
interests. The more accessible your home is, the better the odds of finding a person willing to
pay your asking price. You never know if the one that couldn't get a viewing was the one that
got away. By developing a trusting relationship with an investor, he or she will show the home
with your best interests in mind.
4. Priced Too Low/Priced Too High
One critical reason to find an experienced professional real estate investment professional is to
make sure the property is priced appropriately for a timely and profitable sale. If the property is
priced too high it will sit and develop the identity of a problem property. If it's priced too low it
could cost you considerable profits. The real estate market has subtle nuances and market
changes that should be re-evaluated by your representaive every 10-14 days to help you
maximize your return.
5. Relying Solely on Traditional Methods To Sell Your Home
The real estate professional who is innovative and willing to offer new strategies of attracting
home buyers will always outperform those who rely on traditional methods. Demand around the
clock advertising exposure, innovative lead generation methods and lead accountability. These
services exist and should be offered on your home sale.
6. Market Timing/Seasonal Selling
Just as a broker who continually follows the trends of a stock, your real estate professional
continually follows trends of your home market. They will know if the market cycle is poised to
net you the most money. Avoid believing that property sales are seasonal.. property is always
selling.
7. Refusing to Make Cosmetic Changes
The prospective home buyer's first impression is the most important. Hundreds ordf thousands
of home sales have been lost to unkempt lawns, cluttered rooms, bad stains, unpleasant odors...
all the seemingly little things. Imagine you were the home buyer and clean your place from top
to bottom... military style.
8. Wasting Time With An Unqualified Prospect
Your representative's responsibility is to screen a prospect's qualifications before valuable time
is lost. Be sure to align yourself with the right professional and eliminate negotiating with
unqualified prospects.
9. Don't Test The Market
Never put your property on line to sell unless you are serious. The right professional will find
you buyers and if you are harboring indecision... you will blow the sale.
10. Believing You are Powerless to Make a Difference
Be a part of the team! Take an active role with your real estate professional to see what you can
do to facilitate your sale. Networking with professional peers and personal friends often results
in the sale of a home. It's surprising how many homes are sold this way.
11. Believing All Realtors, Brokers & Others are the Same
With all the intricate details and critical decisions to be made concerning your home sale, should
you rely on anyone but an experienced real estate investment professional? Many friends and
family members have been estranged as a result of failing to meet expectations. Your home sale
is a time consuming, effort related, difficult task. Maximize your profit by utilizing a
experienced real estate investment professional.
Avoid mistakes that could cost you thousands
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